New Rules of The Game and Solution Resumes
With resumes playing such a critical role for our clients, we've invested
countless hours in testing different ideas. We have learned that an "A" resume
is not just two times more effective than a "B" resume&m#151;it's more like 100 times
more effective.
Many executives have told us that they have mailed out over 5,000 resumes prepared by a national mailing service and got nothing in return. On the other hand, a strategic placement of 1,000 of our resumes, highly targeted by industry and all sent in one day, produced significant activity and several very attractive offers.
The resumes we write are geared toward reducing interviewing pressure, by pre-selling our clients as much as possible. The ideal reaction on the receiving end should be, "Paul, I've been looking forward to seeing you. I have the feeling you can really help."
Our resumes are also solutions to each client's situation, materials that package all of our client's skills and experiences. This is the role of high-level professional copywriting. Personal and powerful, the style, tone and every word of our resumes are carefully crafted.